Our references

In the fields of
Nature protection
Drinking water protection
Floods prevention
Water bodies protection
Regional development
Marketing & services
Market research
IT solutions
Participation in EU Projects

Field of nature protection

Enquiry on farm level for the research project "Inhibiting and stimulating factors to the organic agriculture conversion from the point of view of farmers in different German regions (including sociological questions)". (commissioned by: Institute for Rural Development Research of the J.W. Goethe University, Frankfurt-on-the-Main, from 2002)

Organization and management of an itinerant exposition "New life for the ice-age moraine" for the presentation of the historical, agricultural and technical nature protection features of the Guenz-glacier - moraine in the Ebersberg canton. (commissioned by: Ebersberg's nature protection association, 2002)

Biotopes cartography (fauna and flora), construction of a digital data administration and a GIS (geographic information system). Site management based on GIS maps within the Vaterstetten (Bavaria) municipality. (commissioned by: Ebersberg's nature protection association, 2002)

Creation of a communal agriculture program to support the adaptation of toads within the Ebersberg (Bavaria) canton. Implementation through an enquiry on farm level within the Altmörane/Ebersberg canton. (commissioned by: Ebersberg's nature protection association, 2001)

Technical support to the development regional projects for the natural area of Freising Moos/Bavaria. Within a LEADER+ project. Implementation through the elaboration of a grazing project and through an inquiry on farm level. (commissioned by: Freising's landscape maintenance association, 2001)

Technical support of the management if rural areas in the Piding (Bavaria) municipality. Implementation through an enquiry on farm level. (commissioned by: Steinert- landscape architecture, from 2000 onwards)

Draft of a landscape management concept for the project "New life for ice-age moraine". Implementation through an enquiry on farm level in the municipalities of the Vaterstetten (Bavaria) canton. Elaboration of the support program, marketing support. (commissioned by: Vaterstetten's municipality, from 2000onwards) Land use advice to the farmers in the nearby municipality of Poing (2005).

Field of the drinking water protection

Development and application of drinking water protection concepts. Technical support and management of the conciliation between the farmers and the concerns of water quality in the following regions:

Field of floods prevention

Management of Vils' fluvial spaces. Ecological and fluvial development conception for the river Vils' valley near Landshut. Farmers' integration by expert-, owner- and user-interviewing. Assessment and interpretation of results. (Commissioned by: Water management council of Landshut, since 2003) Implementation of the measures within a rural development process around the fluvial spaces (since 2005).

Evaluation of real estate's value development in water protection zones and flood management areas. Interviews with experts and evaluation of prices samples (in cooperation with the Technical University of Munich). (Commissioned by: Bavarian Ministry for environment, health and consumers' protection, 2004)

Field of Water bodies protection

Coordination and implementation of a land-use concept around the lake "Simsee" in the canton of Rosenheim. Implementation of the Europeans laws concerning water management. (Commissioned by: public board of waste water management, 2003/2004) Advice to the farmers in the area (since 2005).

Technical support to the rural area development plan of Tittmoning/Bavaria. Implementation through interviews with farmers. (Commissioned by: Steinert- landscape architecture, 2001)

Elaboration of a communal land-use program in the city of Tittmoning/Bavaria. Implementation through enquiry on farm level within the Leitgeringer See canton. (Commissioned by: Steinert- landscape architecture, from 2000 onwards)

Field of Regional development

Preservation of an open landscape within the Nature Park “Black Forest Middle / North” with reference to the Black Forest valleys of Ortenaukreis by linking up different initiatives and implementation of regional marketing measures (initiator: Rural District Office Offenburg, Nature Park Black Forest Middle / North, since March 2006).

Advisory service and elaboration of the development plan for the region “Middle Black Forest”, initiated by the rural districts Ortenaukreis and Rottweil within the framework of the German LEADER programme (initiator: Rural Districts Ortenaukreis and Rottweil, 2007)

Field of marketing & marketing services

Analysis of the organic sector in Germany. With regard to the new action plan for organic farming in France, we analysed the sector of organic pork, poultry and cereals in Germany and developed recommendations for the future action in France. (Commissioned by: Agence Bio. Spring 2008)

Regional Marketing for the Region „Wesermarsch“ (estuary of the river Weser, next to the North Sea). Analysis, Expert interviewing and workshop. (initiator: proRegion e. V., 2007)

Structuring of the value-added chains perfume plants, medicinal plants and aroma plants in the French region Provence / Vaucluse. Strategic reasoning for the future potential of the region “provence” (initiator: ADEV, Avignon, 2006/2007).

Organization and implementation of an consumer information counter about organic food & farming on the National Garden Festival in Munich 2005 (BUGA). (Commissioned by: Association of organic agriculture promotion of Berlin-Brandenburg for the Ministry for consumers' protection, agriculture and alimentation, 2005)

Conception and implementation of sales promotion measures to improve the distribution of organic food from Bavaria. (Commissioned by: Bavarian Ministry for agriculture and forest, CMA - Central Marketing Organization of German Agricultural Industries - 2005)

Regional partnership in Bavaria concerning the national organic agriculture information campaign (Federal Ministry of Consumer Protection, Food and Agriculture). 04/2005 - 03/2006

The market of fair trade and organic tea in France. Study preparing the market entry of the company "Teekampagne Projektwerkstatt" in France. 2005

Organization of advanced training on processing and selling of organic products. For the staff of organic bakeries / confectioneries and for newcomers on the organic market. (Commissioned by: Synergie, 2005)

Know-how transfer and internal support in management, controlling and coaching. For the staff of the butchers of "Hephata - Organic butchery" (Commissioned by: Synergie, 2005)

Deeper expansion of the local marketing by TAGWERK. Research of themes and strategic workshop.2004

Organization of the series of events "festival for organic food from Bavaria" for the promotion of the marketing of organic products. (Commissioned by: Association for the organic agriculture in Bavaria, since 2001)

Realization of seminars for the branches of organic meat and cereals in cooperation with the Synergie consultancy and The Research Institute of Organic Agriculture (since 2004, supported by the Federal Ministry of Consumer Protection, Food and Agriculture).

Organization of organic agriculture stands at the central farms festival 2004 (ZLF) in Munich. (Commissioned by: Association for organic agriculture in Bavaria -LVÖ-)

Realization of the "bio-bus tours" for school classes, clubs and groups. "2003 to 2005. (Commissioned by: Federal Agency for Agriculture and Food)

Marketing of organic flour and pastry in France. Study preparing the market entry of a German milling company. Since 2004.

Organic products marketing through organic hotels. Development of a promotion project and realization of a market study on the levels of hoteliers and consumers. Ordered by the Bioland Markt, Augsburg. 2003/2004

Marketing of organic products on the Augsburg's town hall market. Development of a promotion project. Ordered by the Bioland Markt, Augsburg. 2003/2004

Organic pastry. Development of a promotion project for the expansion of the bakery Siegrfried Schedel, Unnersdorf.2002

Elaboration of check-lists and working manuals for bakers and butchers as part of the "Prävobio" project (evaluation of the presentation of organic products in different sales channels) initiated by the Federal Ministry of Consumer Protection, Food and Agriculture. (Commissioned by: The Research Institute of Organic Agriculture (FIBL), from 2003 to February 2004)

Optimization of regional & organic food marketing of the Regional-Regal company - consumer survey. In collaboration with the Technical University of Munich. 2004.

Conception and implementation advice for the regional marketing initiative of Regional-Regal, Chiemgau/Salzach. (Commissioned by: active region Chiemgau/Inn/Salzach, since 2002)

Trainig project for the staff of organic producers (2001/2002, commissioned by: Bioland Bavaria)

Export marketing for Bavarian food products in France (2002/2004, commissioned by: Bavarian Minister for agriculture and forests)

Marketing, conception and introduction of a regional brand of apple juice. (Commissioned by: Ortenburg municipality, 1996)

Development and implementation of a regional marketing and management of the Ortenburg's farmers market. (Commissioned by: Ortenburg municipality, 1996)

Recruitment partnership with the OGANEX Paris organic trade fair in southern Germany. (Commissioned by: Tarsus Group, London. 2002)

Recruitment partnership with the Natexpo Paris, international meeting of the organic sector. (Commissioned by: Natexpo, 2004, 2005)

As a scientific collaborator of the technical University of Munich (Chair of Agrifood Marketing), Burkhard Schaer has worked on the following projects :

Development of a regional beef and meat brand. (Commissioned by: Reiter Fleischwaren, Augsburg 1996)

Marketing and controlling conception for the governmental cooperate marketing for Bavarian agriculture products. (Commissioned by: Bavarian Minister for alimentation, agriculture and forests 1998)

Creation of a promotion project for regional organic products distribution. (Commissioned by: Bavarian Minister for alimentation, agriculture and forests - 1997-1999)

Organization and realization of seminars for market prospecting and specialized excursions. (Commissioned by: German Capacity Building International -DSE-, Feldafing, 1996-1999)

Field of market studies

The organic retail market in Europe – A common project of ORA, bioVista and Ecozept, co-ordinated by Susan van Osch. 2007 / 2008

Analysis of organic food supply chains in Europe: Conception and conduction of expert interviews, reporting (for FIBL, Switzerland, within the EU-projekt QLIF)

Tracing Food Commodities in Europe: Consumers' behaviour aspects in Germany. TRACE Project, 6. European research project (Commissioned by: European Commission - Athens' University, 2005)

Organic shops in France. Survey among 165 organic shops in France concerning the situation and the perspectives of the organic retail sector. Study in cooperation with ENITA Clermont-Ferrand and the specialised magazine "Du Sol à la table", 2004.

Organic shops in Germany. Survey among 165 organic shops in Germany concerning the situation and the perspectives of the organic retail sector. Study in cooperation with the technical University of Munich, 2004.

Price comparison of organic food in specialised shops and in conventional supermarkets in Germany and in France. Own study, 2004. Published in French in "Du Sol à la Table" n°70, November 2004.

Consumer's behaviour towards local traditional food (primary research by focus-groups, for the European research project TYPIC, 2002-2005).

Regional analysis of marketing capacities & knowledge for regional organic products in the exemplary region of Chiemgau-Inn-Salzach (Commissioned by: active region/ Chiemgau-Inn-Salzach, 2003)

Organic apples - global market. Literature research and experts' interviews for a cooperative of organic apples producers in northern Italy. (Commissioned by: Synergie, Bad Wildbad. 2001/2002)

Sustainability in food economics. Inquiry into the success factors, problems and constraints of the marketing of sustainable food production. (Institute for Rural Development Research of the J.W. Goethe University, Frankfurt-on-the-Main, for the European research project SUS-CHAIN, 2002-2006)

Inquiry into the marketing problems along the marketing chain of organic cereals. In cooperation with the Synergie consultancy company (Bad Wildbad) and the Öko-Service company (2002-2003).

Telephone survey among organic food store managers in France. In cooperation with Synergie, Bad Wildbad. Parts of the results published in "Organic specialised business in Europe", Bad Wildbad, 2002.

Inquiry on consumer level about the confidence towards organic foods in Germany and in France. In collaboration with the Weihenstephan university and ENSA Montpellier. 2001 / 2002, published in French.

Inquiry on consumer level about fair trade food in France. In cooperation with ENSA Montpellier and Max Havelaar (2001/2002). Published in French in "Economies et Sociétés", N°3 / 2004.

Expert interviewing about the organic products specialised retail in France. Ordered by Synergie, Bad Wildbad and FibL, Switzerland (2002). Published in "Organic specialised business in Europe", Bad Wildbad, 2002.

French market for organic food. Ordered by Agra-Analysen/Agra-Europe, Bonn (2001)

The French agricultural policy and its aftermaths on countryside. (Commissioned by: Landbouwuniversiteit Wageningen, Hollande, as part of the FAIR project - The socio-economic impact of rural development policies: realities and potentials, 2002)

Incomes and employment in the French countryside: the effect of incomes combination and agriculture innovation. (Commissioned by: Landbouwuniversiteit Wageningen, Holland, as part of the FAIR project - The socio-economic impact of rural development policies: realities and potentials, 2001)

The CTE (Contrat Territorial d'Exploitation - "territorial land-use contracts"), success or failure for a new agriculture policy instrument? Desk top study for Agra-Analysen/Agra-Europe (2002).

Organic food markets and marketing. Series of lectures held at the universities of ENSA Montpellier and ENITA Clermont-Ferrand since 2001.

Fair trade food markets and marketing. Series of lectures held at ENITA Clermont-Ferrand since 2002.

Food marketing. Series of lectures in ISEM Montpellier, since 2002.

Organic food: markets, marketing and consumer behaviour. Training for the Drôme Chamber of Business and Industry (2004).

Marketing of regional products (Participation to the congress for the "First general assembly for regional products" at Castelnaudary, France, August 2001).

Consumer's behaviour towards regional specialities (for the European research project DOLPHINS, 2001).

The role of agriculture in the French society. Contribution for the annual report 2002 of DLG. In cooperation with Professor Helmut Hoffman, Technical University of Munich.

Marketing of regional specialities (for the European research project DOLPHINS, 2001).

Special aspects of organic food marketing. Contribution to the "organic farming portal" www.oekolandbau.de on themes like "organic food supply chain", "exportation" and "regional and organic". (Commissioned by: Synergie, Frankfurt-on-the-Main, 2003)

Consumer's behaviour with regard to organic eggs and poultry. Primary research by means of focus-groups for Synergie, Frankfurt-on-the-Main, 2003.

Consumer's behaviour towards organic cosmetics. Primary research by means of focus-groups for Synergie, Frankfurt-on-the-Main, 2003.

Organic shops in France. Phone inquiry at 100 organic shops in France. 2003.

The French quality logo "Label Rouge" and its potential use by Bavarian beef and meat producers. Expertise for the Bavarian Ministry for agriculture and forest, and the CMA, 2002/2004.

Field of IT solutions

Conception, development and management of a databank project within the European project CIFAS (study on environmental Cross-compliance Indicators in the context of Farm Advisory System). (Commissioned by : Institute for Rural Development Research of the J.W. Goethe University, Frankfurt-on-the-Main)

WSG-Manager. The information system for the protection of drinking water: combined use of databank and GIS (Geo-Information-System) for the administration of field parcels, land use data, ground sampling and regulations concerning protected areas. Common development with Zebris, Munich.

WSG-Manager is used by:

- Engineering office of Aquanta, Nuttuln
- EWAG Energie- und Wasserversorgungs GmbH, Nürnberg
- IGLU Ingenieurgemeinschaft für Landwirtschaft und Umwelt, Göttingen
- Landestalsperrenverwaltung des Freistaates Sachsen, Pirna
- Agriculture advice company Knogler, Tann
- Agriculture chamber of Westfalen-Lippe, Kreisstelle Borken
- Agriculture chamber of Westfalen-Lippe, Kreisstelle Warendorf
- Schmidt & Carstensen - Beratende Hydrogeologen BDG, Bielefeld
- City of Geldern
- City of Germering
- City of Freising
- City of Landsberg
- Wasserversorgung der Surgruppe, Teisendorf
- WBV-Sassenberg, Versmold
- Public utility association for water concerns of the group Jachenhausener, Dietfurt.

Accounting system Südramol. Creation of a databank (MS SQL Server) for the administration and the accounting of sales, transformation of old data and implementation of a front-end (MS Access 2000). Interface programming for accounting (DATEV), support of the construction of an OLPA databank with assessment through an information management system (MIK). (Commissioned by: Südramol company, Burgau, since 2001)

Data manager VfS. Information system based on ArcSDE, Oracle, ArcView GIS and MS Access. Creation of an information system for the geographic and material data administration in the forestry field, domain of the project: transformation of old data and implementation of a Front-end (MS-Access) for the orders and geographic data administration. Commissioned by: Union for forestry exploration in private and public utility woods. In Bavaria (VfS), Munich.

Construction and maintenance of the homepage of the European research project TYPIC (www.typic.org) under the guidance of ENITA Clermont-Ferrand (2003-2005).

Organisation system for biogas (natural fuel). Creation of a databank for the administration of the associations and its members. (Holder of the project: technical union Biogas, Freising, 2001)

Compost management system. Creation of a databank for the administration of the production and customers. (Holder of the project: Eggertshof compost production, Freising, 2001)

Strategies for lenient regulation of Bavarian waters. Draft and implementation of an internet presentation (www.trinkwasserschutz-bayern.de). (Holder of the project: Bavarian ministry for development and environment and Technological University of Munich, 1999)

Participation in projects within the EU research framework programs

QLIF (Quality of Low Input Food), 2006

TRACE (Tracing Food Commodities in Europe), 2005 - 2006

SUS-CHAIN (Marketing Sustainable Agriculture: An analysis of the potential role of new food supply chains in sustainable rural development), 2002 - 2006

CIFAS (Study on Environmental Cross-compliance Indicators in the context of the Farm Advisory System), 2006

ENVPERM (Evaluation CMO permanent crops and environment), 2005

TYPIC (Typical Food Products in Europe: Consumer Preference and Objective Assessment), 2003 - 2005

IM-PACT (Socio-economic Impact of Multifunctionality on rural Development), 1999 - 2000.