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Project details
Development of a business plan for plant food chains within the framework of the innovation territory project Eau du Bassin Rennais

Description

  • Project duration: 2018 - 2019
  • Client: Eau du Bassin Rennais
  • Country or region: France
  • Department(s):
    Market research and marketing consulting
    Supply chains and territories

Latest Projects

OPUS- Open University of Strasbourg Market potentials of innovative crops in Bavaria Leading a forward-looking approach to agricultural and agri-food adaptation in western Aveyron up to 2050

Project aim:
Promoting water protection products under the territorial brand Terres de Sources®
The drinking water production and distribution Eau du Bassin Rennais aims at supporting the development of sustainable agro-food production contributing to water protection in Rennes area (France). To that purpose, Eau du Bassin Rennais has created a territorial brand called Terres de Sources to facilitate the marketing of food products that help to protect water resources.

Activities of ECOZEPT:
ECOZEPT and Inter Bio Bretagne supported Eau du Bassin Rennais by analysing existing crop supply chains, highlighting driving forces and barriers to produce and promote products branded Terres de Sources®. Ecozept and Inter Bio Bretagne have also mobilized stakeholders to set up business plans allowing these new value chains to further develop.

Client:
Eau du Bassin Rennais

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