Direct sales of organic products are a distribution channel of growing importance, both in France and in Germany. According to the Agence Bio, 12 % of organic sales in France go through this channel - significantly more than in Germany (7 %). For two years, Ecozept investigated this form of marketing in three European countries. The article presents some results.
30% organic – a realistic milestone.
2020
Article
German trade journal „Ökologie und Landbau“
DE
30 percent organic by 2030? - a realistic milestone! Ecozept and the Research Institute of Organic Agriculture (FiBL Projekte GmbH) get to the bottom of this question in the latest issue of the German trade journal Ökologie und Landbau (Ecology and Farming). The journal article summarizes the core results of a feasibility study for the Green Party in Bavaria. The goal of 30% organic farming by 2030 set in the petition "Save the Bees" in Bavaria is assessed to be realistic on the production side. However, the demand for organic food must increase significantly to reach the 30% market goal. According to the authors, the public authorities have a responsibility to enhance the demand side, for example through communication campaigns to consumers or through increased demand from the public sector.
Market potential of waste based and biodegradable mulch film
2021
Summary
NoAW
EN
Synthesis of the results of a study carried out among professionals in the mulch film sector on the market potential of a mulch film made from bio-waste produced in NoAW.
Organic products in French out-of-home catering
2021
Article
BioPress
DE
In the current issue of the trade journal BioPress, we report on political desires and market economy realities in increasing the share of organic products in French out-of-home catering. We look at government targets and promotion instruments and identify success factors in supporting market players.
The problem with packaging
2021
Article
BioPress
DE
What can we expect from alternatives to plastics made from fossil-based raw materials? In the trade journal BioPress we present various solutions for the prevention of plastic waste. Based on a survey of experts for the EU project GLOPACK, the existing challenges of marketable bioplastics are highlighted. In addition, the home-compostable packaging solutions of the GLOPACK project are presented, which consist of corn cobs or residues from juice production that are GMO-free and do not compete with food production.
New and innovative direct selling concepts for agricultural products
2020
Summary
Study BÖLN
EN
New and innovative direct selling concepts for agricultural products – state of the art, best-practice examples and analysis of consumer expectations and recommendations for stakeholders, February 2020
The effects of Covid-19 on the food and organic markets - our intervention for Interbio Nouvelle Aquitaine
2020
Interbio Nouvelle Aquitaine
FR
Les effets de la Covid-19 sur les marchés alimentaires et bio – notre intervention pour Interbio Nouvelle Aquitaine 2020
What is the current status of alternative milk marketing in Saxony?
2021
Poster
Presentation
DE
What marketing potentials will there be in the future? And what recommendations for action can be derived from this? The study conducted by Ecozept and AMI provides answers to these questions. The most important ones are summarised in a poster.
The problem with packaging: What can we expect from bio-based and biodegradable packaging? Naturkost-Süd Tagung “Zero Waste”
2019
Presentation
Naturkost-Süd Tagung “Zero Waste” 2019
DE
The problem with packaging: What can we expect from bio-based and biodegradable packaging? Ecozept presented the challenges of using bio-based and biodegradable packaging from a practitioners’ point of view at the Naturkost-Süd conference "Zero Waste" in Aichach in July 2019. Results from interviews with packaging experts in Europe were presented. The expert study has been carried out as part of the EU Horizon 2020 project GLOPACK (Grant Agreement No. 773375). In particular, challenges of bioplastic for actors of the organic sector were identified and discussed.
The specialized organic retail of tomorrow? Strategy analysis of the specialized organic food retail in Germany, Belgium and Italy
2019
Poster Presentation
2nd Organic Marketing Days, 2019
EN
Focussing on the topic "Welcome to Mainstream – Assuming Responsibility Jointly", the 2nd Organic Marketing Days took place at Castle Kirchberg in Kirchberg an der Jagst (Germany) on 19 – 20 November. Marketing experts from the fields of agricultural production, processing, trade, consulting and consumer advocacy came together to discuss the latest developments on the organic market. At a lunch discussion Ecozept presented the results of a strategy analysis of the organic specialized retail in Germany, Belgium, France and Italy. The study was commissioned by Natexbio - the association of French organic processing and specialized retail companies. The poster presentation identified recommendations for a successful positioning of the organic specialized retail in the future. The poster can be downloaded here.
Strategy analysis of the German specialised organic retail
2019
Presentation and abstract
Wissenschaftstagung Ökologischer Landbau
DE
ECOZEPT at the Wissenschaftstagung Ökologischer Landbau 2019: Presentation and abstract on the strategy analysis of the specialised organic retail now available for download. From March 5 to 8, 2019 the Wissenschaftstagung Ökologischer Landbau (German Conference on Organic Agriculture) took place in Kassel and was a huge success. For three days, over 500 participants discussed the current challenges of organic agriculture and how these can be solved in an innovative way. ECOZEPT presented a study on the strategic analysis of the German specialised organic retail. Based on the strengths and weaknesses of the specialised organic retail, ECOZEPT derived specific recommendations for action to improve its market position compared to conventional food retailers.
Evaluation of organic farming in Bavaria
2013
Study
Ecozept Study
DE
Organic farming in Bavaria is a firm component of Bavarian agriculture and food sector and has good prerequisites for further growth. ART and ECOZEPT performed a complete analysis of this industry pointing out the possibilities of supporting and accelerating the expansion of ecological growth. Partners for Ecozept and the research group for agricultural and regional development Triesdorf in this study were the Institute for Rural Development Research in Frankfurt/Main, the Chair Group Agricultural Production and Resource Economics, TUM, Prof. Dr. Paul Michels, University of Applied Sciences Weihenstephan-Triersdorf.
Le rayon traditionnel dans les magasins bio en France
2020
Etude
Natexpo 2020
FR
Notre nouvelle étude sur le rayon traditionnel dans les magasins bio en France.
La cosmétique bio en France: Situation et perspectives dans la distribution spécialisée bio
2009
Rapport
Ecozept publication
FR
Etude sur la situation et les perspectives de la cosmétique bio dans la distribution spécialisée bio en France: chiffres-clés sur le volume et la structure des magasins bio, tendances actuelles et les marques à succès de la cosmétique bio.
Local organic products in french organic specialised retail
2015
Study
Ecozept publication
FR
Study on local organic products in french organic specialised retail: data and facts regarding volumes and structures of French specialised organic retailers, supply, commercialisation and development perpectives of local organic products in French organic retail.
Le Gruyère bio en provenance de Suisse dans les magasins spécialisés bio en Allemagne et en France
2016
Rapport
Ecozept publication
Sur demande de l'association BioSuisse, Ecozept a réalisé une étude de marché sur l'état de référencement du fromage bio suisse "Le Gruyère" dans les magasins spécialisés bio en Allemagne et en France. L'objectif de l'étude est de connaitre les circuits de distribution actuels et les possibilités de référencement supplémentaire. Ecozept a répondu à cette question à l'aide de storechecks et d'interviews d'experts (Juillet à Septembre 2016).
La protection des eaux potables en Bavière, un modèle préventif basé sur la coopération avec le agriculteurs du territoire: exemple de la ville de Freising
2015
Rapport
Ecozept publication
FR
Mise en place d'une coopérations entres agriculteurs et l'entreprise municipale de l'eau (Stdtwerke) de Freising en Bavière visant à réduire les dépassements de taux limite pour la protection des eaux potable.
Quelle place pour les magasins bio dans le marché bio de demain ?
2018
présentation
NatexBio 2018
FR
La Grande Distribution conventionnelle s'investit de plus en plus dans le bio et prend des parts de marché. Devant cette évolution : quelle sera la place des magasins bio dans le marché alimentaire de demain? Nous analysons la récente crise de la distribution spécialisée en bio en Allemagne pour identifier les perspectives et pour développer des recommandations. L'étude a été mandatée et financée par Natexbio. Elle a été présentée lors du salon Natexpo sur le forum tendances de Biolinéaires.
30% de bio en 2030 ?
2019
Présentation
Ecozept publication
FR
30% de bio en 2030 ? Nos extrapolations suggèrent que c’est une perspective réaliste dans plusieurs pays, pourvu que les conditions sociétales continuent à évoluer vers plus de développement durable en général. Des grands challenges restent à relever- notamment dans la mobilisation de la production agricole, souvent en décalage avec la demande des consommatrices et consommateurs.
Produits bio locaux en magasin bio : évolution, pratiques commerciales et perspectives.
2019
Présentation
Natexpo 2019
FR
Notre enquête auprès de 107 magasins bio en France souligne l’essor des produits locaux et l’amélioration des pratiques, mais aussi l’attention qu’il faut prêter à une gestion efficace de cet assortiment
Fiche de présentation du projet: Nouvelles formes innovantes de vente directe de produits agricoles
2020
Fiche de présentation
Ecozept publication
FR
Fiche de présentation du projet : Nouvelles formes innovantes de vente directe de produits agricoles
Naturkosmetik in Frankreich: Situation und Perspektiven im Biofachhandel
2009
Studie
Ecozept Studie
DE
Studie zum Markt und zur Marktentwicklung von Naturkosmetik im französischen Bio-Fachhandel: Daten und Fakten zu Volumen und Marktbeschaffenheit des französischen Bio-Fachhandels, aktuelle Tendenzen und Erfolgsmarken im Bereich Naturkosmetik.
Tomorrow‘s specialized organic food retail: Strategy analysis of the German, Belgian, French and Italian specialized organic food retail.
2020
Presentation
Bio-Beurs, 2020
EN
Success factors of the organic specialized retail in Europe: Ecozept’s presentation at Bio-beurs on January 22nd in Zwolle, NL At the Dutch trade fair Bio-beurs, Ecozept presented its results of a strategy analysis on the organic specialized retail in France, Germany, Belgium and Italy. The presentation was part of a discussion panel on the development of the organic specialized retail in France and its success factors titled “Biowinkels zijn booming in Frankrijk: wat is hun geheim?”. Ecozept identified specific recommendations for a successful positioning of the organic specialized retail in the future.
Trends in der Direktvermarktung landwirtschaftlicher Produkte - Herausforderungen, Chancen und Empfehlungen für die Praxis
2020
Merkblatt
Studie BÖLN
DE
Trends in der Direktvermarktung landwirtschaftlicher Produkte - Herausforderungen, Chancen und Empfehlungen für die Praxis, Februar 2020.
New and innovative direct selling concepts for agricultural products – state of the art, best-practice examples and analysis of consumer expectations and recommendations for stakeholders
2020
Report
Study BÖLN
DE
New and innovative direct selling concepts for agricultural products – state of the art, best-practice examples and analysis of consumer expectations and recommendations for stakeholders, February 2020
Market barriers to the use of sustainable packaging from experts’ viewpoint: focus on bioplastics.
2020
Presentation
Biofach, 2020
EN
The urgency for sustainable packaging is greater than ever, but many barriers for its adoption exist. At the Biofach 2020, Ecozept gave insights into the Horizon 2020 project GLOPACK together with Fraunhofer IVV and the Belgish organic food producer La vie est belle. In the discussion panel “Sustainable packaging: how market actors put scientific findings into practice”, implications have been drawn on how to improve the sustainability of packaging in the organic sector. Ecozept presented the core results of a survey with packaging experts on challenges in the use of sustainable packaging and discussed solutions how to overcome them. Ecozept’s presentation can be downloaded here.
Ausgewählte Ergebnisse des BÖLN-Projektes „Neue und innovative Formen der Direktvermarktung landwirtschaftlicher Produkte – Analyse und Erarbeitung von Handlungsempfehlungen“
Unverpackte Bio - Produkte im Fachhandel in Frankreich.
2020
Vortrag
Biofach 2020
DE
Fakten, Trends und Handlungsempfehlungen zu unverpackten Bio-Produkten in Frankreich. Unser Biofach-Vortrag
Punkten mit der grünen Frische.
2019
Vortrag
Naturkost-Süd Tagung „Immer gutes Obst & Gemüse"
DE
Punkten mit der grünen Frische. Mit frischem Obst und Gemüse kann der Naturkostfachhandel bei seinen Kundinnen und Kunden punkten und sich gleichzeitig vom Angebot im konventionellen Lebensmitteleinzelhandel abheben. Wie das gelingen kann, das war Inhalt eines Impulsvortrags von Ecozept auf der Naturkost-Süd Tagung „Immer gutes Obst & Gemüse“ am 23.Oktober in den Räumlichkeiten der Andechser Molkerei Scheitz. Der Vortrag thematisierte zentrale Aspekte wie Preisgestaltung, Sortimentsvielfalt, Kundenkommunikation und Qualität der Lieferbeziehungen. Der Vortrag kann hier heruntergeladen werden.
Bio-regionale Produkte in der französischen Gemeinschaftsverpflegung
2019
Vortrag
KERN: Bayerischer Kongress Gemeinschaftsverpflegung“ am 17. Mai 2019 in Nürnberg
DE
Ecozept-Vortrag zum Thema „Bio-regionale Produkte in der französischen Gemeinschaftsverpflegung“, anlässlich des vom KERN veranstalteten „Bayerischen Kongress Gemeinschaftsverpflegung“ am 17. Mai 2019 in Nürnberg. Für den unter dem Motto „Regional is(s)t gut!“ stehenden Kongress wurden die Rahmenbedingungen Herangehensweisen zur Einführung bio-regionaler Produkte in Frankreich dargestellt.
Biomarkt im Wandel: sind Bioläden ein Auslaufmodell?
2019
Vortrag
Biofach 2019
DE
Biomarkt im Wandel: sind Bioläden ein Auslaufmodell?
How to succeed in fast changing markets
2018
Presentation
Biofach 2018
EN
Organic will never be a niche market again: The fast growth in the last years has brought paradigmatic change: in several markets worldwide organic has definitely stepped out of the niche. And that entails a lot of consequences: the behaviour of market actors changes, positioning and competition have new meanings. Learn more about your business opportunities in our Biofach presentation “How to succeed in fast changing markets”, of 15th of February 2018
The specialised organic retail report Europe-Greece
2017
Study
Study Ecozept
EN
Market study on the organic market in Greece: data, facts and analysis on organic market development, relevant retail channels, consumer behaviour, price analysis, profiles of retail actors, wholesalers, food processors, food brands.
Peruvian organic products on the french market
2015
Study
Study PROMPERU
EN
On behalf of PROMPERU (Export Promotion of Peruvian Products), ECOZEPT did a market research study on the following peruvian organic products in the french market: bananas, mango, quinoa, amaranth and brazil nuts. Through expert interviews as well as review of specialized literature Ecozept provided recommandations regarding commercialisation possibilities.
Organic Food in the Out-of-Home-Market in France
2016
Resume
Study BÖLN
EN
Within the framework of the commissioned BÖLN study “Development and Testing of a Small Market Analysis for Use of Organically Produced Food in the Out-of-Home Catering Market”, the German-French consulting office Ecozept has examined the out-of-home catering market in France on behalf of a’verdis. Key issues were the approach to the gathering of structural data for sales development and the use of organic food in the individual and mass catering as well as the impact of legislation and control procedures on the market development (December 2015 - April 2016). Resumee
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