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Project details
Communication strategy for organic food from Bavaria

Description

  • Project duration: 2013 - 2016
  • Client: STMELF/alp
  • Country or region: Germany
  • Department(s):
    Organic food markets
    Market research and marketing consulting

Latest Projects

Annual assessment of consumption of organic products in France Banque des territoires – Market research for the ecological and energy transition Analysis of the market structure and market share of organic products within the out-of-home catering sector in Germany

Project aim:
Within the framework of the state programme "BioRegio 2020" ECOZEPT wass responsible for the conception and implementation of all communication measures for organic food from Bavaria and in particular for the introduction of the regional quality brand "Bayerisches Bio-Siegel".

Activities of ECOZEPT:
Together with its partners bioculture (graphics and design) and MxM (press and public relations), ECOZEPT has designed and implemented several image campaigns, created advertising material, the website and various events to promote the Bavarian Organic Seal.

Client:
Bavarian Ministry for Agriculture / alp

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