Project details
Organic market analysis of catering companies and alternative selling points in France


  • Project duration: 2023 - 2023
  • Client: Agence Bio
  • Country or region: France
  • Department(s):
    Organic food markets
    Market research and marketing consulting

Project aim:
Ecozept, in partnership with AND International, conducts surveys among professionals in two sectors. On the one hand, with commercial catering companies in order to know the level of integration of organic products and their expectations in terms of promotion and communication in favour of organic products. This study is part of a larger program for the catering industry, carried out by the French Agence Bio: "Du Bio, Chef ! On the other hand, a study amongst alternative grocery shops will be carried out: bulk or zero waste shops, collaborative shops, organic "locavore" grocery shops and organic producers' shops, in order to identify the evolution of their turnover made with organic products between 2021 and 2022.

Activities of ECOZEPT:
Ecozept conducts telephone interviews with branch organizations, franchised catering companies, wholesalers and local alternative grocery shops to obtain quantitative and qualitative data on the use of organic products. The survey aims to find out their position on the use of organic products, the turnover generated, the type of offer and communication that should be developed to promote the development of organic dishes.

Agence Bio

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