Download
Studies

Project details
Organic market studies and business contacts in selected European countries


Description

  • Project duration: 2020 -
  • Client: Cluster Bio Auvergne-Rhône-Alpes
  • Country or region: Europe, France
  • Department(s):
    Organic food markets
    Market research and marketing consulting

Project aim:
On behalf of the regional organic umbrella organisation Cluster Bio Auvergne-Rhône-Alpes (South East France), Ecozept continuously conducts market studies on organic prodcuts in different European countries and abroad. The target of the studies is to give French organic companies insights into the corresponding export markets and recommendations for action as well as to establish business contacts.

Activities of ECOZEPT:
In addition to the analysis of the current markets’ situation and the description of market tendencies for organic products and natural cosmetics, company profiles of important players in retail and distribution are created. This is carried out through various desktop research and SWOT (Strength, Weakness, Opportunity, Threat) analyses.

Client:
Cluster Bio Auvergne-Rhône-Alpes
www.cluster-bio.com

Similar projects

Market study of organic pulses for human consumption

Bio Grand Est wanted to consolidate its knowledge of organic pulses for human consumption in France and in the former Champagne-Ardenne and Meuse regions. The analysis and characterization of supply and demand are at the heart of the project.

0more

Organic market analysis of catering companies and alternative selling points in France

Ecozept, in partnership with AND International, conducts surveys among professionals in two sectors. On the one hand, with commercial catering companies in order to know the level of integration of organic products and their expectations in terms of promotion and communication in favour of organic products. This study is part of a larger program for the catering industry, carried out by the French Agence Bio: "Du Bio, Chef ! On the other hand, a study amongst alternative grocery shops will be carried out: bulk or zero waste shops, collaborative shops, organic "locavore" grocery shops and organic producers' shops, in order to identify the evolution of their turnover made with organic products between 2021 and 2022.

0more

Feasibility study concerning the establishment of a marketing agency for regional and organic products in the State of Saxony (Germany)

The State of Saxony wants to promote regional identity and value chains as well as organic farming. The feasibility study examines in what form the establishment and operation of an agricultural marketing agency in the Free State of Saxony can contribute to achieving these goals ("Feasibility study for the establishment of an agency in the field of agricultural marketing for regional and/or organic agricultural and food products in the Free State of Saxony").

0more