Project aim:
Bavarian agriculture is adapting to changing climatic conditions and consumer habits. The list of crops that can grow under these new conditions is expanding (e.g. lentils, chickpeas, peanuts, sweetcorn, grain millet, buckwheat, quinoa, amaranth, sesame, etc.). The Bavarian State Research Centre for Agriculture (LfL) has set itself the goal of promoting the production of these innovative arable crops by exploring their potential for the production of innovative foods through research and knowledge transfer. In order to calibrate and orientate this support work, the LfL needs an assessment of the market potential.
Activities of ECOZEPT:
The main project work packages involve literature analysis and evaluation of statistical data material as well as a product survey in the German food retail trade (storechecks). Furthermore, Ecozept determines the current Germany-wide demand for domestic production of these innovative arable crops among processing and trading companies. To this end, the major economic players in processing and marketing are identified and their needs are surveyed as part of a two-stage expert survey (Delphi). From this, we develop a strengths and weaknesses analysis (SWOT) as well as recommendations for action to overcome the existing obstacles and barriers or minimise their impact.
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