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Project details
Survey of market potential for organic food from Baden-Württemberg

Description

  • Project duration: 2020 - 2021
  • Client: MLR Baden-Württemberg
  • Country or region: Germany
  • Department(s):
    Organic food markets
    Market research and marketing consulting

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Project aim:
The Baden-Württemberg Ministry of Rural Areas and Consumer Protection wants to create the necessary conditions to ensure that 30 to 40 per cent of agricultural land is cultivated under organic farming rules by 2030. ECOZEPT, in cooperation with its partner FIBL Projekte GmbH, evaluates the feasibility of this goal by analysing the market and production potential along the organic value chains. The purpose of the study is to develop scenarios and action guidelines to ensure that the conversion will be in line with the market development.

Activities of ECOZEPT:
For this purpose, ECOZEPT and FIBL analyse existing market data and trends and conduct a wave of participatory surveys.

Client:
Baden-Württemberg Ministry of Rural Areas and Consumer Protection

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