Project details
Feasibility study concerning the establishment of a marketing agency for regional and organic products in the State of Saxony (Germany)


  • Project duration: 2020 - 2021
  • Client: Sächsisches Staatsministerium Landwirtschaft
  • Country or region: Germany
  • Department(s):
    Organic food markets
    Market research and marketing consulting

Project aim:
The State of Saxony wants to promote regional identity and value chains as well as organic farming. The feasibility study examines in what form the establishment and operation of an agricultural marketing agency in the Free State of Saxony can contribute to achieving these goals ("Feasibility study for the establishment of an agency in the field of agricultural marketing for regional and/or organic agricultural and food products in the Free State of Saxony").

Activities of ECOZEPT:
Together with her partners "FiBL Projekte GmbH" and "Regionalfenster Service GmbH", Ecozept is working out recommendations for the establishment and operation of an agency in the field of agricultural marketing. These recommendations also include the determination of possible costs as well as the preparation of a performance profile for a tender, taking into account EU state aid law and public procurement law. Ecozept is in charge of the qualitative survey of experts and the preparation of an analysis of strengths, weaknesses and potentials.

Sächsisches Staatsministerium für Energie, Klimaschutz, Umwelt und Landwirtschaft

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