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Project details
Preservation and valorization of orchards in the administrative district of Freising (Bavaria)

Description

  • Project duration: 2020 - 2021
  • Client: Landcare Association Freising
  • Country or region: Germany
  • Department(s):
    Organic food markets
    Market research and marketing consulting
    Supply chains and territories
    Sustainable catering
    Sustainable landuse

Latest Projects

Organic market analysis of catering companies and alternative selling points in France Study of organic wheat and soybean in the world Diagnosis of agriculture and collective catering in the Charente department (France)

Project aim:
The local Landcare Association Freising (Landschaftspflegeverband) wants to promote the marketing and thus the use and preservation of orchard meadows in the administrative district of Freising.

Activities of ECOZEPT:
Ecozept has developed a marketing concept for products from orchards in cooperation with other partners. A market analysis has been carried out, focusing on demand and sales potential for various product groups, such as organic apple juice. The concept aims to serve as a model for comparable regional marketing approaches throughout Bavaria.
The final report can be downloaded here.

Client:
Landcare Association Freising

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