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Project details
Preservation and valorization of orchards in the administrative district of Freising (Bavaria)

Description

  • Project duration: 2020 - 2021
  • Client: Landcare Association Freising
  • Country or region: Germany
  • Department(s):
    Organic food markets
    Market research and marketing consulting
    Supply chains and territories
    Sustainable catering
    Sustainable landuse

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Project aim:
The local Landcare Association Freising (Landschaftspflegeverband) wants to promote the marketing and thus the use and preservation of orchard meadows in the administrative district of Freising.

Activities of ECOZEPT:
Ecozept has developed a marketing concept for products from orchards in cooperation with other partners. A market analysis has been carried out, focusing on demand and sales potential for various product groups, such as organic apple juice. The concept aims to serve as a model for comparable regional marketing approaches throughout Bavaria.
The final report can be downloaded here.

Client:
Landcare Association Freising

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