Project details
Preservation and valorization of orchards in the administrative district of Freising (Bavaria)

Project aim:
The local Landcare Association Freising (Landschaftspflegeverband) wants to promote the marketing and thus the use and preservation of orchard meadows in the administrative district of Freising.

Activities of ECOZEPT:
Ecozept has developed a marketing concept for products from orchards in cooperation with other partners. A market analysis has been carried out, focusing on demand and sales potential for various product groups, such as organic apple juice. The concept aims to serve as a model for comparable regional marketing approaches throughout Bavaria.
The final report can be downloaded here.

Client:
Landcare Association Freising