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Project details
Preservation and valorization of orchards in the administrative district of Freising (Bavaria)

Description

  • Project duration: 2019 - 2020
  • Client: Landscape Conservation Association Freising
  • Country or region: Germany
  • Department(s):
    Organic food markets
    Market research and marketing consulting
    Supply chains and territories
    Sustainable catering
    Sustainable landuse

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Project aim:
The Landscape Conservation Association Freising (Landschaftspflegeverband Freising) in Germany wanted to promote the marketing and thus the use and preservation of orchard meadows in the administrative district of Freising.

Activities of ECOZEPT:
Ecozept has developed a marketing concept for products from orchards in cooperation with other partners. A market analysis has been carried out, focusing on demand and sales potential for various product groups, such as apple spritzer. The concept aims to serve as a model for comparable regional marketing approaches throughout Bavaria.

Client:
Landscape Conservation Association Freising

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