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Project details
Feasibility study for a multi-product processing plant in Pays Pyrénées-Méditerranée

Description

  • Project duration: 2025 - 2025
  • Client: Pays Pyrénées-Méditerranée
  • Department(s):
    Market research and marketing consulting
    Supply chains and territories

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Project aim:

As part of its Local Food Project (Projet Alimentaire Territorial - PAT), the Pays Pyrénées-Méditerranée wishes to support the structuring and development of a multi-product processing plant dedicated to cutting and processing vegetables and meat. Led by a group of producers, this project has been identified as a key lever for the sector and for providing local residents and tourists access to processed local food.

Activities of ECOZEPT:

Ecozept combined its skills with those of SOSCA Agroalimentaire to provide this support. Ecozept carried out a study of the potential market for the various products produced by the processing plant. This study was based on:

  • A benchmark on the functioning of three multi-product value-adding facilities,
  • A demand study based on in-depth interviews with potential customers, and a survey of 100 consumers.

Ecozept formulated recommendations for optimizing the operation of the multi-product processing plant, structured according to the 4P marketing mix framework (Product, Price, Distribution, Communication).

For its part, SOSCA Agroalimentaire assessed the technical feasibility of the plant.

Client:
Local Authority « Pays Pyrénées-Méditerranée »

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