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Project details
Matching supply and demand for organic fruit and vegetables

Description

  • Project duration: 2022 - 2023
  • Client: Interfel
  • Department(s):
    Organic food markets
    Market research and marketing consulting

Latest Projects

Annual assessment of consumption of organic products in France Banque des territoires – Market research for the ecological and energy transition Analysis of the market structure and market share of organic products within the out-of-home catering sector in Germany

Project aim:

In cooperation with AND-I, we analyse the match between supply and demand for organic fruit and vegetables, focusing on consumer perceptions and expectations.

Activities of ECOZEPT:

To do this, we carry out a survey and opinion polls of economic players in the sector, an economic analysis, and an analysis of statistics on production, harvesting, supply and consumption. We also carry out a benchmark on the organic fruit and vegetable sector in Germany. Finally, we study the point of view of consumers via 4 focus groups (Lyon and Paris) and a quantitative survey on a representative national sample (800 respondents).

Client:
Interfel, French umbrella organisation for the fruit and vegetable branch

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