Download
Studies

Project details
Market study in order to define the opportunity of a label for local agricultural products on Reunion island


Description

  • Project duration: 2020 - 2021
  • Client: Département de La Réunion
  • Country or region: France
  • Department(s):
    Market research and marketing consulting
    Supply chains and territories

Project aim:

The "Department de La Reunion" wished to evaluate the opportunity to create a new device to identify the local food products of Reunion Island.

Activities of ECOZEPT:

Ecozept has therefore conducted various activities in order to report firstly on the interest of local professionals and consumers for such an approach and under what conditions, in order to design a first framework of device to be developed. These various parties were then mobilized in a second phase around several collective meetings to build an action plan to implement this device. The steps of this work directly involve local actors and consumers in order to build an approach as close as possible to local realities while initiating a first mobilization around this project.

Client:
Département de La Réunion

Similar projects

Development of a business plan for plant food chains within the framework of the innovation territory project Eau du Bassin Rennais

Promoting water protection products under the territorial brand Terres de Sources®
The drinking water production and distribution Eau du Bassin Rennais aims at supporting the development of sustainable agro-food production contributing to water protection in Rennes area (France). To that purpose, Eau du Bassin Rennais has created a territorial brand called Terres de Sources to facilitate the marketing of food products that help to protect water resources.

0more

Innovative potential of a circular economy: Market study of the agricultural and food industry in North Rhine-Westphalia

The objective of this market study is to assess material flows in the various plant and animal production sectors of the agricultural and food industry. The market analysis thus contributes to the identification of the innovation potential of the INGRAIN project.   
INGRAIN is financed by the programme "Wandel durch Innovation in der Region (WIR)" of the Federal Ministry of Education and Research and aims at a structural transformation by establishing a cross-sectoral and resource-saving circular economy. The sectors concerned are agricultural, textile and food production in part of North Rhine-Westphalia.

0more

Inventory and market potential of regional food in canteens in Haute-Loire

The French “Département de la Haute-Loire” aims to re-localize food supply on a regional level.

0more