Project aim:
Direct sales are an important trade sector in Germany. Around 2,45 billion euros is spent each year on weekly markets and directly from farmers alone. However, there is yet no scientific data on the importance of direct marketing of organic products for both farmers and the national economy. The main aim of this project is therefore to evaluate the national and regional economic importance of direct marketing of organic products in Germany, and to elaborate a method which allows regular updates in statistical data. Simultaneously, the collected data should enable to develop economic indicators of marketing channels such as market stalls, vending machines or mail order.
Activities of ECOZEPT:
Under the direction of the Research Institute of Organic Agriculture (FiBL) and in cooperation with the Agrarmarkt Informations-Gesellschaft mbH (AMI) and Bioland-Beratung, Ecozept analyses the status quo of direct selling in Germany, France, Austria and in Switzerland : Literature analysis, evaluation of studies and statistical data entry methods at federal or regional level, and term definition. Moreover, Ecozept supports the elaboration of a method for recording direct sales, the analysis of statistical data, uploading an online survey to farmers practising direct selling (canvassing farms, developing questionnaires, evaluating data) and knowledge transmission: organising workshops and developing discussion documents.
Client:
Federal Agency for Agriculture & Food (BLE): BÖL (Federal Organic Farming Scheme)
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