Project details
INNODirekt: New and innovative direct selling concepts of agricultural products


  • Project duration: 2017 - 2020
  • Client: Federal Office for Agriculture and Food (BLE)
  • Country or region: Germany, France, Austria
  • Department(s):
    Organic food markets
    Market research and marketing consulting
    Supply chains and territories

Project aim:
The BÖLN -funded research project “New and innovative direct selling concepts for agricultural products: state of the art and development of recommendations” undertook an analysis and an evaluation of new, innovative approaches of agricultural direct marketing from farmer to consumer.

Activities of ECOZEPT:
Therefore, best practice examples of agricultural direct marketing have been selected and evaluated in Germany, France and Austria. Also, based on the analysis of statistical data available in Germany, the importance of the direct marketing as source of income was documented. Differences between organic and non-organic working farmers were described. The aim of the project was to provide decision-making support to consultants and farmers, considering an agricultural reorientation. Based on the results of a consumer expectations analysis, the project also aimed to give recommendations in order to improve processing and marketing strategies of farms. Recommendations of action have been formulated for politicians and administrations. ECOZEPT was conducting this survey together with its partner mareg. Further information on OrganicEprints

Federal Office for Agriculture and Food (BLE)


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