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Project details
Developing an organic market report within the framework of the implementation of the Organic Action Plan of the state of Brandenburg (Germany)


Description

  • Project duration: 2023 - 2024
  • Client: Ministry of Agriculture, Environment and Climate Protection
  • Department(s):
    Organic food markets
    Market research and marketing consulting
    Supply chains and territories

Project aim:
The political objective of the state of Brandenburg is to convert 20 % of its agricultural land to organic farming by 2024. In 2021, the share of organic land is about 15 %. This increase requires substantial efforts as well as incentives for agriculture and its downstream/subsequent sectors/processes. Building on a study by AMI in 2022, the organic market report is intended to provide detailed data along the organic value chains in Brandenburg and Berlin and therefore offer guidance for corporate and political action.

Activities of ECOZEPT:

In cooperation with the Agricultural Market Information company (AMI), Ecozept analyses the regional distribution of the range of organic products as well as their production and marketing structures and the flow of goods. To determine strengths, weaknesses, but also chances for the organic industry in Berlin and Brandenburg, we will be referring to data of producing and consumption. Furthermore, we will conduct a two-stage interview of experts on the current situation of supply and demand.

Client:
Ministry of Agriculture, Environment and Climate Protection

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