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Project details
Definition of a new marketing strategy and securing of the food-processing section of the Pays Cathare brand

Description

  • Project duration: 2017 - 2018
  • Client: Département de l'Aude
  • Country or region: France
  • Department(s):
    Market research and marketing consulting

Latest Projects

Annual assessment of consumption of organic products in France Banque des territoires – Market research for the ecological and energy transition Analysis of the market structure and market share of organic products within the out-of-home catering sector in Germany

Project aim:
The Aude Department wanted to initiate a new cycle of development for the "Pays Cathare" brand, particularly on its food component in a changing context: a strong demand for regional products with new opportunities and at the same time, increased competition between territories and between brands.

Activities of ECOZEPT:
ECOZEPT has accompanied the territory in this reflection, through surveys of local food industry actors and consumers. The objective was to co-construct, in fine, a relevant strategy on the repositioning of food products marked " Pays Cathare " and an operational action plan.

Client:
Département de l'Aude

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