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Project details
"Pasture city Augsburg": Supporting the marketing of lamb meat

Description

  • Project duration: 2016 -
  • Client: LPVA
  • Country or region: Germany
  • Department(s):
    Market research and marketing consulting
    Supply chains and territories
    Sustainable catering

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Foto by Norbert Liesz: Lämmer weiden am Lech

Project aim:
In order to develop and maintain grazing activities in the “Lech”- river areas near Augsburg (Bavaria), the Landschaftspflegeverband Stadt Augsburg e.V. (local landcare association - landscape and nature protection) supports local shepherds.

Activities of ECOZEPT:
ECOZEPT was mandated to elaborate a marketing concept for lamb meat and to support shepherds in their marketing activities. In the long run, ECOZEPT also had to develop a communication concept for all products out of extensive pasture activities.
In our download area you can download the "Project profile "Pasture city Augsburg": supporting the marketing of lamb meat", which provides information on the economic agents involved, the current brand users, the numbers of animals sold broken down by marketing channels, as well as the sales points and forms of communication.

Client:
Landcare association of the city of Augsburg

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