Download
Studies
Search
Search
Language
de en fr

Project details
"Pasture city Augsburg": Supporting the marketing of lamb meat

Description

  • Project duration: 2016 -
  • Client: LPVA
  • Country or region: Germany
  • Department(s):
    Market research and marketing consulting
    Supply chains and territories
    Sustainable catering

Latest Projects

Annual assessment of consumption of organic products in France Banque des territoires – Market research for the ecological and energy transition Analysis of the market structure and market share of organic products within the out-of-home catering sector in Germany
Foto by Norbert Liesz: Lämmer weiden am Lech

Project aim:
In order to develop and maintain grazing activities in the “Lech”- river areas near Augsburg (Bavaria), the Landschaftspflegeverband Stadt Augsburg e.V. (local landcare association - landscape and nature protection) supports local shepherds.

Activities of ECOZEPT:
ECOZEPT was mandated to elaborate a marketing concept for lamb meat and to support shepherds in their marketing activities. In the long run, ECOZEPT also had to develop a communication concept for all products out of extensive pasture activities.
In our download area you can download the "Project profile "Pasture city Augsburg": supporting the marketing of lamb meat", which provides information on the economic agents involved, the current brand users, the numbers of animals sold broken down by marketing channels, as well as the sales points and forms of communication.

Client:
Landcare association of the city of Augsburg

Similar projects

Local (organic) food for school canteens in the Occitanie region (South of France)

The regional council in Occitanie has raised the food policy to one of its „major regional tasks in 2018“ and fixed an ambitious objective: in 2021 a 40% share of local or “high quality food” in high schools canteens shall be reached, half of it coming from organic agriculture. 191 schools of 2nd degree as well as 2 central kitchens of the region are concerned.

0more

Market potentials of innovative crops in Bavaria

Bavarian agriculture is adapting to changing climatic conditions and consumer habits. The list of crops that can grow under these new conditions is expanding (e.g. lentils, chickpeas, peanuts, sweetcorn, grain millet, buckwheat, quinoa, amaranth, sesame, etc.). The Bavarian State Research Centre for Agriculture (LfL) has set itself the goal of promoting the production of these innovative arable crops by exploring their potential for the production of innovative foods through research and knowledge transfer. In order to calibrate and orientate this support work, the LfL needs an assessment of the market potential.

0more

Elaboration of a good practice guidance for puplic canteens

Elaboration of a good practice guidance for the consideration of more organic and regional products in the awarding of public catering services in Saxony (Germany).  The study also aims to show how regional and organic value chains can be strengthened through increased demand by the part of public catering institutions.

0more

0view all