"Pasture city Augsburg": Supporting the marketing of lamb meat | ecozept | Sustainable development for agriculture and food sectors

Project aim:
In order to develop and maintain grazing activities in the “Lech”- river areas near Augsburg (Bavaria), the Landschaftspflegeverband Stadt Augsburg e.V.(society for landscape and nature protection) supported local shepherds.

Activities of ECOZEPT:
ECOZEPT was mandated to elaborate a marketing concept for lamb meat and to support shepherds in their marketing activities. In the long run, ECOZEPT also had to develop a communication concept for all products out of extensive pasture activities.

Client:
Society for landscape and nature protection of the city of Augsburg

Similar projects

Support in the framework of a regional procurement programm for high schools

In 2015, the Hauts de France Region launched the operation "Manger Bio Local au Lycée" (Local Organic Eating at High School) in order to consolidate the development of organic surfaces in the Region, to ensure the sustainability of the region's organic businesses and to provide high school students with quality food. The objective set by this campaign was to reach 10% of local organic products in the collective catering of the partner high schools (40 in 2015, 70 planned for 2017). In 2017, the regional operation became "Je mange local au lycée" (I eat local at high school) with still this 10% target on local organic products and a target of 70% local products (organic and non-organic).

0more