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Project details
"Pasture city Augsburg": Supporting the marketing of lamb meat

Description

  • Project duration: 2016 -
  • Client: Society for landscape and nature protection of the city of Augsburg
  • Country or region: Germany
  • Department(s):
    Market research and marketing consulting
    Supply chains and territories
    Sustainable catering

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Foto by Norbert Liesz: Lämmer weiden am Lech

Project aim:
In order to develop and maintain grazing activities in the “Lech”- river areas near Augsburg (Bavaria), the Landschaftspflegeverband Stadt Augsburg e.V.(society for landscape and nature protection) supported local shepherds.

Activities of ECOZEPT:
ECOZEPT was mandated to elaborate a marketing concept for lamb meat and to support shepherds in their marketing activities. In the long run, ECOZEPT also had to develop a communication concept for all products out of extensive pasture activities.

Client:
Society for landscape and nature protection of the city of Augsburg

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