Project aim:
In order to develop and maintain grazing activities in the “Lech”- river areas near Augsburg (Bavaria), the Landschaftspflegeverband Stadt Augsburg e.V.(society for landscape and nature protection) supported local shepherds.
Activities of ECOZEPT:
ECOZEPT was mandated to elaborate a marketing concept for lamb meat and to support shepherds in their marketing activities. In the long run, ECOZEPT also had to develop a communication concept for all products out of extensive pasture activities.
Client:
Society for landscape and nature protection of the city of Augsburg