Download
Studies
Search
Search
Language
de en fr

Project details
"Pasture city Augsburg": Supporting the marketing of lamb meat

Description

  • Project duration: 2016 -
  • Client: LPVA
  • Country or region: Germany
  • Department(s):
    Market research and marketing consulting
    Supply chains and territories
    Sustainable catering

Latest Projects

Organic market analysis of catering companies and alternative selling points in France Study of organic wheat and soybean in the world Diagnosis of agriculture and collective catering in the Charente department (France)
Foto by Norbert Liesz: Lämmer weiden am Lech

Project aim:
In order to develop and maintain grazing activities in the “Lech”- river areas near Augsburg (Bavaria), the Landschaftspflegeverband Stadt Augsburg e.V. (local landcare association - landscape and nature protection) supports local shepherds.

Activities of ECOZEPT:
ECOZEPT was mandated to elaborate a marketing concept for lamb meat and to support shepherds in their marketing activities. In the long run, ECOZEPT also had to develop a communication concept for all products out of extensive pasture activities.
In our download area you can download the "Project profile "Pasture city Augsburg": supporting the marketing of lamb meat", which provides information on the economic agents involved, the current brand users, the numbers of animals sold broken down by marketing channels, as well as the sales points and forms of communication.

Client:
Landcare association of the city of Augsburg

Similar projects

CIRCULAR FoodPack

Circular Packaging for Direct Food Contact Applications

CIRCULAR FoodPack is a research project funded by the European Commission in order to enhance sustainable food packaging. The project to aims to facilitate the circular use of plastic packaging addressing the most sensitive product category: Food packaging.

0more

Market study on organic essential oils in Europe

The aim of this project is to carry out a market study on organic essential oils which is experiencing an ascending evolution in Europe.

0more

Organic market analysis of catering companies and alternative selling points in France

Ecozept, in partnership with AND International, conducts surveys among professionals in two sectors. On the one hand, with commercial catering companies in order to know the level of integration of organic products and their expectations in terms of promotion and communication in favour of organic products. This study is part of a larger program for the catering industry, carried out by the French Agence Bio: "Du Bio, Chef ! On the other hand, a study amongst alternative grocery shops will be carried out: bulk or zero waste shops, collaborative shops, organic "locavore" grocery shops and organic producers' shops, in order to identify the evolution of their turnover made with organic products between 2021 and 2022.

0more

0view all