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Project details
Market study on the positioning of organic rosé meat from Languedoc Roussillon and definition of a commercial strategy

Description

  • Project duration: 2012 - 2014
  • Client: Sud et Bio
  • Country or region: France
  • Department(s):
    Organic food markets
    Market research and marketing consulting

Latest Projects

Annual assessment of consumption of organic products in France Banque des territoires – Market research for the ecological and energy transition Analysis of the market structure and market share of organic products within the out-of-home catering sector in Germany

Project aim:
The Sud et Bio inter-professional organization wishes to support the establishment of a collective approach by players in the beef sector in Languedoc-Roussillon, in order to promote rosé meat from organic farming in the region.

Activities of ECOZEPT:
Ecozept has supported this project from the market analysis to the development of a marketing strategy. Desk research, interviews with downstream players and distributors, benchmarks have fueled the collective approach. Ecozept led workshops mobilizing professionals around the creation of the collective brand Tendre D’Oc.
This brand is now carried by Interbio Occitanie (due to the merger of Sud et Bio and Interbio Midi Pyrenees).

Client:
Sud et Bio

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