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Project details
Support for the creation of the regional organic bread supply chain and collective mark Ptinor

Description

  • Project duration: 2013 - 2014
  • Client: Nord Pas de Calais Regional Council
  • Country or region: France
  • Department(s):
    Market research and marketing consulting
    Supply chains and territories
    Sustainable catering

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Project aim:
The Nord Pas de Calais Regional Council wished to support the development of a local organic bread supply chain. By developing partnerships between local economic operators, the objectives was to improve the valorization of organic wheat and limit fluctuations in the price paid to producers, to enhance the image of organic farming in the region and to promote local products.

Activities of ECOZEPT:
To this end, Ecozept was commissioned to support the structuring of the supply chain: after carrying out a pre-commercial market study in the bread sector, we mobilized local operators (millers, producer organizations , bakers), organized working groups and coordinated with the operators all the steps leading to the establishment of a collective brand, including specifications, a charter of commitment, a graphic identity and rules. The new local organic bread brand was called Ptinor.

Client:
Nord Pas de Calais Regional Council

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