Project details
Support for the creation of the regional organic bread supply chain and collective mark Ptinor


  • Project duration: 2013 - 2014
  • Client: Nord Pas de Calais Regional Council
  • Country or region: France
  • Department(s):
    Market research and marketing consulting
    Supply chains and territories
    Sustainable catering

Project aim:
The Nord Pas de Calais Regional Council wished to support the development of a local organic bread supply chain. By developing partnerships between local economic operators, the objectives was to improve the valorization of organic wheat and limit fluctuations in the price paid to producers, to enhance the image of organic farming in the region and to promote local products.

Activities of ECOZEPT:
To this end, Ecozept was commissioned to support the structuring of the supply chain: after carrying out a pre-commercial market study in the bread sector, we mobilized local operators (millers, producer organizations , bakers), organized working groups and coordinated with the operators all the steps leading to the establishment of a collective brand, including specifications, a charter of commitment, a graphic identity and rules. The new local organic bread brand was called Ptinor.

Nord Pas de Calais Regional Council

Similar projects

Feasibility study concerning the establishment of a marketing agency for regional and organic products in the State of Saxony (Germany)

The State of Saxony wants to promote regional identity and value chains as well as organic farming. The feasibility study examines in what form the establishment and operation of an agricultural marketing agency in the Free State of Saxony can contribute to achieving these goals ("Feasibility study for the establishment of an agency in the field of agricultural marketing for regional and/or organic agricultural and food products in the Free State of Saxony").


A vegetable plant near Douai?

Technical, economic and legal feasibility study for the construction of a vegetable processing plant on local authority Douaisis (Northern France)

Local authority of Douaisis is looking into the opportunity and feasibility of setting up a vegetable processing plant to promote organic and local fruit and vegetables in various forms through different distribution channels (institutional and commercial catering, supermarkets and hypermarkets, specialized distribution, etc.).


Strategic et operational support to develop the sustainable procurement in the Canton of Vaud

The Canton of Vaud in French-speaking Switzerland surrounds the north and east of Lake Geneva and encompasses towns and villages in the densely populated plain, as well as medium and high mountainous rural areas. In this highly contrasted territory, the canton's administration has made the supply of local products for collective catering one of its major objectives.