Download
Studies

Project details
Support for the creation of the regional organic bread supply chain and collective mark Ptinor


Description

  • Project duration: 2013 - 2014
  • Client: Nord Pas de Calais Regional Council
  • Country or region: France
  • Department(s):
    Market research and marketing consulting
    Supply chains and territories
    Sustainable catering

Project aim:
The Nord Pas de Calais Regional Council wished to support the development of a local organic bread supply chain. By developing partnerships between local economic operators, the objectives was to improve the valorization of organic wheat and limit fluctuations in the price paid to producers, to enhance the image of organic farming in the region and to promote local products.

Activities of ECOZEPT:
To this end, Ecozept was commissioned to support the structuring of the supply chain: after carrying out a pre-commercial market study in the bread sector, we mobilized local operators (millers, producer organizations , bakers), organized working groups and coordinated with the operators all the steps leading to the establishment of a collective brand, including specifications, a charter of commitment, a graphic identity and rules. The new local organic bread brand was called Ptinor.

Client:
Nord Pas de Calais Regional Council

Similar projects

Innovative potential of a circular economy: Market study of the agricultural and food industry in North Rhine-Westphalia

The objective of this market study is to assess material flows in the various plant and animal production sectors of the agricultural and food industry. The market analysis thus contributes to the identification of the innovation potential of the INGRAIN project.   
INGRAIN is financed by the programme "Wandel durch Innovation in der Region (WIR)" of the Federal Ministry of Education and Research and aims at a structural transformation by establishing a cross-sectoral and resource-saving circular economy. The sectors concerned are agricultural, textile and food production in part of North Rhine-Westphalia.

0more

Preservation and valorization of orchards in the administrative district of Freising (Bavaria)

The local Landcare Association Freising (Landschaftspflegeverband) wants to promote the marketing and thus the use and preservation of orchard meadows in the administrative district of Freising.

0more

Joint supply administration for the delivery of local and biological products for catering in Loire Atlantique

The Loire-Atlantique Department had for several years been carrying out various actions to supply the collective catering sector with local, high-quality and organic food products. In order to go further and achieve the ambitious project objectives, the Department was looking for shared solutions to manage supplies, making it possible to remove the obstacles encountered by the catering companies and local food providers.

0more