Download
Studies

Project details
Support for the creation of the regional organic bread supply chain and collective mark Ptinor


Description

  • Project duration: 2013 - 2014
  • Client: Nord Pas de Calais Regional Council
  • Country or region: France
  • Department(s):
    Market research and marketing consulting
    Supply chains and territories
    Sustainable catering

Project aim:
The Nord Pas de Calais Regional Council wished to support the development of a local organic bread supply chain. By developing partnerships between local economic operators, the objectives was to improve the valorization of organic wheat and limit fluctuations in the price paid to producers, to enhance the image of organic farming in the region and to promote local products.

Activities of ECOZEPT:
To this end, Ecozept was commissioned to support the structuring of the supply chain: after carrying out a pre-commercial market study in the bread sector, we mobilized local operators (millers, producer organizations , bakers), organized working groups and coordinated with the operators all the steps leading to the establishment of a collective brand, including specifications, a charter of commitment, a graphic identity and rules. The new local organic bread brand was called Ptinor.

Client:
Nord Pas de Calais Regional Council

Similar projects

INNODirekt: New and innovative direct selling concepts of agricultural products

The BÖLN -funded research project “New and innovative direct selling concepts for agricultural products: state of the art and development of recommendations” undertook an analysis and an evaluation of new, innovative approaches of agricultural direct marketing from farmer to consumer.

0more

TETRAA Animation

"Territories in agro-ecological and food transition" Program

How to encourage agriculture and food transitions ?

9 territories engaged in ambitious projects about agriculture and food transitions are accompanied by the Carasso Foundation and AgroParisTech through the Program "Territories in agro-ecological and food transition" called TETRAA.

The aims of TETRAA ?
- To accelerate and sustain the initiatives of the 9 territories
- To analyse, understand and support the change process with a scientific approach
- To capitalise on and disseminate the experience gained as much as possible : valuable resources, tools and relevant methods,governance mechanisms and mobilization, …

The program TETRAA is build for 5 years and has a budget of 5,69 millions of euros

One modality of the program is based on the moderation of groups focusing on exchanging best practices, sharing information of mutual interest and learning around 4 main themes identified by the territories themselves :
1. Food democracy, governance and mobilization
2. Economic operators and short supply chains
3. Citizenship, social cohesion and justice
4. Reduction and adaptation to climate change

0more

Prospective study on the agricultural and food trajectory of the «Département du Gers» until 2050

To consolidate its strategy for its territorial agricultural development, the « Département du Gers » wished to build an agricultural and food scenario for a resilient territory up to 2050.

0more