The economic importance of direct sales (in organic production) WiBiDi
Direct sales are an important trade sector in Germany. Around 2,45 billion euros is spent each year on weekly markets and directly from farmers alone. However, there is yet no scientific data on the importance of direct marketing of organic products for both farmers and the national economy. The main aim of this project is therefore to evaluate the national and regional economic importance of direct marketing of organic products in Germany, and to elaborate a method which allows regular updates in statistical data. Simultaneously, the collected data should enable to develop economic indicators of marketing channels such as market stalls, vending machines or mail order.
0more